THE INFLUENCE OF MEDIA ON MARITAL EXPECTATIONS OF YOUNG UNMARRIED FEMALES

Abstract

Magazines, movies, advertisements, reality shows, serials, web series and all the other media are all influential forces in our society. And females are susceptible to this influence. So it is important for females to become aware of the impact of the media to override the messages that our society is sending to these females. In heightening females' awareness of this destructive force in our society, this research is very important. Females should be aware about the fact that what they see in the media is not what is going to happen in their real marital life. Because all these marital expectation females get from these mass media and social media may make their expectations high and when they get married this can affect them negatively. Not everything is a fairy tale. So the purpose of the study is to explore the effect of Medias influence in the marital expectations of young unmarried women’s. The data is collected from 100 young unmarried females. The data included responses from Media-Marital Expectation Scale. The results indicated that 25% of the unmarried females are highly effected and 75% of the unmarried females are moderately effected by the influence of media portraying marriage. Most of the unmarried females marital expectation are affected by the influence of how media portraying marriage.